#AskTheExpert: Build Your Marketing Strategy – The Hub (4-hour workshop)
July 30 @ 10:00 am - 2:00 pmFree
‘Build Your Marketing Strategy’ Are you ready to bring new focus and strategy to your marketing? Build Your Marketing Strategy is a mix of interactive workshops and online resources and exercises, created to help you with all the components you’ll need to complete a practical, tailored, marketing plan for your business.
What’s covered in the programme:
- How marketing strategy has had to change to reflect changing technology and buyer behaviours,
- Market research & understanding your audience,
- Branding & market positioning,
- Differentiation – how to stand out in a crowded marketplace,
- Marketing Planning – Timelines, goals and measuring progress.
Attendees of this 4-hour workshop will be given free access to our online training portal, with further guidance and templates for all the ingredients you need to complete a practical, tailored, marketing plan for your business.
The Build Your Marketing Strategy programme is fully funded (i.e. free to you) thanks to the European Regional Development Fund.
If you are registered as a sole trader, please could you bring a letter from HMRC (with your UTR number on), if you have not provided this already.
GetSet for Growth is a specialist service supporting businesses with the ambition and potential to grow and create jobs. It focuses on addressing the two biggest barriers to growth: access to customers and access to finance and offers a mixed programme of workshops, masterclasses, 1:1 advice and mentoring, delivered by teams of finance and marketing experts.
These workshops are available to businesses based in Dorset.
DORSET BUSINESS GROWTH PROGRAMME
The Dorset Business Growth Partnership is designed to help any Dorset county-based SME become more competitive. Dedicated strands of activity will include pre-start and start-up support, improving companies’ digital capabilities, management and leadership skills and scope for internationalisation. Access to finance will be delivered through grants and loans alongside advice, mentoring, training and events.
The three-year SME Competitiveness programme to be run until March 2020, funded by the European Regional Development Fund, is led by WSX Enterprise and the Dorset Growth Hub with a range of support partners.
The main consortium partners are as follows:
- WSX (Lead partner)
- The Arts Development Company
- Silicon South
- YTKO (incl. Outset & GetSet for Growth)
The Partnership includes the following Local Authorities: North Dorset, Christchurch and East Dorset, Weymouth & Portland, West Dorset, Bournemouth Borough Council (Accountable Body), Borough of Poole, and Dorset County Council.
The beneficiaries of the project are SMEs in the Dorset LEP geographical area from eligible ERDF sectors. The delivery plan has been developed in close consultation with all partners, links to and supports the Dorset LEP ESIF strategy and also addresses the issues identified by the Dorset business community as part of the Dorset LEP ESIF consultation process.