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#AskTheExpert: Facebook Paid Advertising for Beginners

13th November 2018 @ 10:00 am - 1:00 pm


GetSet For Growth presents another FREE #AskTheExpert workshop!

Social Media advertising gives businesses of all sizes a platform to reach thousands (even millions!) of customers at the click of a button (OK, a few buttons…). But how can you be sure that you are reaching the right audience? Are your adverts setup to really achieve your goals? And what you can learn from your adverts afterwards to ensure that you improve them going forwards?

If you have recently started, or would like to start advertising your business on Facebook, then join our Ask the Expert session where Darren Baker from Chapter Marketing (https://www.chaptermarketing.co.uk) will join us to take a dive into the world of Facebook advertising, and provide a bunch of hints and tips for making the most out of the opportunity.

– Campaign planning, objectives and set up

– Facebook audiences (what they are and how to use them)

– Creating impactful adverts

– Campaign results and performance

– Other Facebook hints and tips


If you are registered as a sole trader, please could you bring a letter from HMRC (with your UTR number on), if you have not provided this already.

GetSet for Growth is a specialist service supporting businesses with the ambition and potential to grow and create jobs. It focuses on addressing the two biggest barriers to growth: access to customers and access to finance and offers a mixed programme of workshops, masterclasses, 1:1 advice and mentoring, delivered by teams of finance and marketing experts.


The Dorset Business Growth Partnership is designed to help any Dorset county-based SME become more competitive. Dedicated strands of activity will include pre-start and start-up support, improving companies’ digital capabilities, management and leadership skills and scope for internationalisation. Access to finance will be delivered through grants and loans alongside advice, mentoring, training and events.
The three-year SME Competitiveness programme to be run until March 2020, funded by the European Regional Development Fund, is led by WSX Enterprise and the Dorset Growth Hub with a range of support partners.
The main consortium partners are as follows:
WSX (Lead partner)
The Arts Development Company
Silicon South
YTKO (incl. Outset & GetSet for Growth)
The Partnership includes the following Local Authorities: North Dorset, Christchurch and East Dorset, Weymouth & Portland, West Dorset, Bournemouth Borough Council (Accountable Body), Borough of Poole, and Dorset County Council.
The beneficiaries of the project are SMEs in the Dorset LEP geographical area from eligible ERDF sectors. The delivery plan has been developed in close consultation with all partners, links to and supports the Dorset LEP ESIF strategy and also addresses the issues identified by the Dorset business community as part of the Dorset LEP ESIF consultation process.


GetSet for Growth
0800 756 0811


The Enterprise Hub
63 Darracott Rd
Southbourne, BH5 2AY
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  • Accelerating Dorset's digital economy
  • Silicon South is an ambitious not-for-profit organisation
  • The best place for digital and creative organisations to thrive
  • Accelerating Dorset's digital economy

  • Silicon South is an ambitious not-for-profit organisation dedicated to accelerating the digital economy in Dorset – one of the fastest growing creative and digital hubs in Europe.

  • We deliver projects, manage investment, nurture new talent, and encourage cross-industry collaboration to make Dorset the best place for digital and creative organisations to thrive.