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#AskTheExpert: How to Create a Personal Brand
April 26 @ 10:00 am - 1:00 pmFree
This FREE #AskTheExpert workshop, fully funded by the ERDF, takes you through Creating Your Personal Brand with Sam Gale from Regale Media.
Are you the face of your business? When a customer purchases from your business, is it you they deal with? If so, it’s important to make sure that you build a brand for your business that is a natural and logical extension of who you are as a person. It’s also important, however, to make sure that it’s a professional and compelling brand. So where do you begin?
Sam Gale is a marketing professional with over a decade of experience. As the face of her business, she understands the importance and process of creating a personal brand, and she has helped dozens of clients create them as well. In this session, Sam will cover:
- the power of a strong personal brand
- the elements of any brand
- how to turn your own persona into a strong brand
- how to roll that brand out to the different parts of your business
- how to maintain that brand through different media
- how to stay authentic to that brand (and to yourself) as you grow and scale
This session is for business owners who want to grow beyond just personal transactions and create a compelling online presence that will grow their business while still remaining the face and the heart of the business.
It will be perfect for service providers, bloggers, authors, creators and influencers. It is NOT for agencies or brands who use the company name and brand as the public-facing persona. For example, Oprah would be a good fit for the session because most things she creates have her name on them (though Oprah will not be in attendance, sorry), and people buy them because they say “Oprah” on them. Kate Hudson, however, would not be a good fit, because despite having one of the most successful athleisure brands on the market (Fabletics), it is not a personal brand, she is simply at the head of it, and people could purchase from her without knowing she was involved.
Sam Gale from Regale Media
“Regale Media is a marketing content and strategy consultancy created by Sam Gale. But what does that mean? “Regale” means to tell a story, and that’s exactly what she wants to do for you. By creating marketing content and strategies for growth that are true to both your brand story and your business goals, we can create lasting connections with your ideal customers that result in actual sales”
If you are registered as a sole trader, please could you bring a letter from HMRC (with your UTR number on), if you have not provided this already.
GetSet for Growth is a specialist service supporting businesses with the ambition and potential to grow and create jobs. It focuses on addressing the two biggest barriers to growth: access to customers and access to finance and offers a mixed programme of workshops, masterclasses, 1:1 advice and mentoring, delivered by teams of finance and marketing experts.
DORSET BUSINESS GROWTH PROGRAMME
The Dorset Business Growth Partnership is designed to help any Dorset county-based SME become more competitive. Dedicated strands of activity will include pre-start and start-up support, improving companies’ digital capabilities, management and leadership skills and scope for internationalisation. Access to finance will be delivered through grants and loans alongside advice, mentoring, training and events.
The three-year SME Competitiveness programme to be run until March 2020, funded by the European Regional Development Fund, is led by WSX Enterprise and the Dorset Growth Hub with a range of support partners.
The main consortium partners are as follows:
WSX (Lead partner)
The Arts Development Company
YTKO (incl. Outset & GetSet for Growth)
The Partnership includes the following Local Authorities: North Dorset, Christchurch and East Dorset, Weymouth & Portland, West Dorset, Bournemouth Borough Council (Accountable Body), Borough of Poole, and Dorset County Council.
The beneficiaries of the project are SMEs in the Dorset LEP geographical area from eligible ERDF sectors. The delivery plan has been developed in close consultation with all partners, links to and supports the Dorset LEP ESIF strategy and also addresses the issues identified by the Dorset business community as part of the Dorset LEP ESIF consultation process.