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How to build a brand and sell with purpose

May 21 @ 10:00 am - 1:30 pm

£27.50 – £77.50

Successful organisations know how to tell their story. They understand what their audience needs and they understand how to communicate that with a minimum of fuss. They understand that people don’t buy what they do, they buy why they do it. Their purpose.

This small, intimate and interactive workshop will teach you the principles behind successful brands and give you practical tips to shape your own story without spending a fortune. With a mix of individual, paired and group work you’ll get hands on with your brand, to help you define your brands proposition through your core purpose.

Join Dan Willis to understand how you can create an organisation that people fall in love with. Grab the chance to ask questions, network with other organisations and see for yourself how you can…

  • Improve your creative communications

  • Get more customers and make more sales

  • Attract the best talent to your team

  • Pitch to prospects concisely and with confidence


We usually sell out in advance, so book soon to secure your place!


Why attend?

Whether you’re planning something new, just starting out or looking to refresh an existing brand, we have the formula and plenty of ideas that will help. Your customers want to know the story behind your organisation, what makes it stand out and why they should care. It’s why so many of the best new businesses are putting brand at the heart of everything they do.

In this workshop you’ll learn…

  • How to answer the questions via tips, exercises and examples

  • How to articulate your Value Proposition clearly and succinctly

  • How to test and validate your ideas about your brand

  • How to differentiate your brand and stand out from the competition in the real world

Do it day workshop


We’re here to help create better business…

Over the past decade we’ve worked with businesses, charities and other organisations of all shapes and sizes to develop the structured process we’ll share in this workshop. The ideas we use are tried and tested and have been chosen because they help organisations thrive. Without a great brand story a depressing number of ventures fail before they ever really get going. By asking the right questions we want to stimulate your thinking and make sure that doesn’t happen to you.

DoitDay workshop

Where?

THIS Workspace logo

THIS Workspace, 18 Albert Road, Bournemouth BH1 1BZ.

Our workshop is delivered in partnership with THIS Workspace which provides some of the best coworking spaces in Bournemouth. Designed for freelancers or small businesses, you can rent space, from a single desk to a private office. Find out more at https://thiswork.space/the-echo-building

Dates?

  • Tuesday 19th March 2019 (TICKETS NEARLY GONE!)

  • Tuesday 16th April 2019

  • Tuesday 21st May 2019

Agenda?

  • 10:00 – Introduction and the importance of brand

  • 10:30 – Differentiating yourself with a unique brand stratgey

  • 12:00 – The Elevator Pitch

  • 12:45 – Q&A

  • 13:00 – Networking in the reception area

Price?

£27.50 (inclusive of fees)

More questions? See the FAQs for some additional info, or get in touch.

FAQs

Who should attend this workshop?

  • Founders/Owners of businesses, social enterprises and charities.
  • Entrepreneurs who want to improve their knowledge of brand and strategy.
  • People with responsibility for marketing, strategy or communications.
  • Anyone with an idea they want to test, improve, launch and grow.
  • Students and freelancers looking to master their craft in brand and strategy.

What’s the structure of the workshop?

This is a practical workshop and you’ll start to build your brand story – and have at least the general outline – by the end of the session. We mix things up with ice-breakers, some theory, Q&A, group discussion, work in pairs so you can learn in various ways. We believe in interactive sessions so you can dive under the skin of branding and come away with practical learning outcomes.

How can I contact the organiser with any questions?

Any questions please email Dan at [email protected]

Do it day workshop 2018

Organiser

Why Digital
Phone:
07546 378727
Website:
whydigital.net/

Venue

THIS Workspace
he Echo Building, 18 Albert Road
Bournemouth, BH1 1BZ United Kingdom
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  • Accelerating Dorset's digital economy
  • Silicon South is an ambitious not-for-profit organisation
  • The best place for digital and creative organisations to thrive
  • Accelerating Dorset's digital economy

  • Silicon South is an ambitious not-for-profit organisation dedicated to accelerating the digital economy in Dorset – one of the fastest growing creative and digital hubs in Europe.

  • We deliver projects, manage investment, nurture new talent, and encourage cross-industry collaboration to make Dorset the best place for digital and creative organisations to thrive.