- This event has passed.
How to build a brand and sell with purpose
April 16 @ 10:00 am - 1:30 pm£27.50 – £77.50
Successful organisations know how to tell their story. They understand what their audience needs and they understand how to communicate that with a minimum of fuss. They understand that people don’t buy what they do, they buy why they do it. Their purpose.
This small, intimate and interactive workshop will teach you the principles behind successful brands and give you practical tips to shape your own story without spending a fortune. With a mix of individual, paired and group work you’ll get hands on with your brand, to help you define your brands proposition through your core purpose.
Join Dan Willis to understand how you can create an organisation that people fall in love with. Grab the chance to ask questions, network with other organisations and see for yourself how you can…
Improve your creative communications
Get more customers and make more sales
Attract the best talent to your team
Pitch to prospects concisely and with confidence
We usually sell out in advance, so book soon to secure your place!
Whether you’re planning something new, just starting out or looking to refresh an existing brand, we have the formula and plenty of ideas that will help. Your customers want to know the story behind your organisation, what makes it stand out and why they should care. It’s why so many of the best new businesses are putting brand at the heart of everything they do.
In this workshop you’ll learn…
How to answer the questions via tips, exercises and examples
How to articulate your Value Proposition clearly and succinctly
How to test and validate your ideas about your brand
How to differentiate your brand and stand out from the competition in the real world
We’re here to help create better business…
Over the past decade we’ve worked with businesses, charities and other organisations of all shapes and sizes to develop the structured process we’ll share in this workshop. The ideas we use are tried and tested and have been chosen because they help organisations thrive. Without a great brand story a depressing number of ventures fail before they ever really get going. By asking the right questions we want to stimulate your thinking and make sure that doesn’t happen to you.
THIS Workspace, 18 Albert Road, Bournemouth BH1 1BZ.
Our workshop is delivered in partnership with THIS Workspace which provides some of the best coworking spaces in Bournemouth. Designed for freelancers or small businesses, you can rent space, from a single desk to a private office. Find out more at https://thiswork.space/the-echo-building
Tuesday 19th March 2019 (TICKETS NEARLY GONE!)
Tuesday 16th April 2019
Tuesday 21st May 2019
10:00 – Introduction and the importance of brand
10:30 – Differentiating yourself with a unique brand stratgey
12:00 – The Elevator Pitch
12:45 – Q&A
- 13:00 – Networking in the reception area
£27.50 (inclusive of fees)
More questions? See the FAQs for some additional info, or get in touch.
Who should attend this workshop?
- Founders/Owners of businesses, social enterprises and charities.
- Entrepreneurs who want to improve their knowledge of brand and strategy.
- People with responsibility for marketing, strategy or communications.
- Anyone with an idea they want to test, improve, launch and grow.
- Students and freelancers looking to master their craft in brand and strategy.
What’s the structure of the workshop?
This is a practical workshop and you’ll start to build your brand story – and have at least the general outline – by the end of the session. We mix things up with ice-breakers, some theory, Q&A, group discussion, work in pairs so you can learn in various ways. We believe in interactive sessions so you can dive under the skin of branding and come away with practical learning outcomes.
How can I contact the organiser with any questions?
Any questions please email Dan at [email protected]