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Start it Workshop: Introduction to the Design Process

March 19 @ 9:30 am - 5:00 pm


START IT workshops help you to move from innovative idea to a workable concept, understand the design process and how to use it to turn your idea into a reality. Supported by a dedicated AUB team of designers and makers, this one-day workshop is ideal for startups, budding entrepreneurs and practitioners wishing to get expert feedback on their idea.

Part one will help you understand where you are in the design process and how to take your ideas forward. Part two will help you transform your idea towards a proof of concept.

START IT workshop outline

There’s no single magic bullet method to being a design entrepreneur, but there are several models and strategies that individuals, agencies and organisations can adopt to create and implement their vision.

This workshop will be led by Marten Sims, AUB Graphic Design lecturer who has over fifteen years’ experience delivering design-led workshops and resources to businesses, designers, students and citizens.

Course Description

Join AUB for a one day seriously fun and dynamic workshop for design entrepreneurs. Through creative processes, interactive exercises, deep reflection and rapid prototyping we will introduce you to an enriching design process that will turn your start-up ideas into a clear vision, an actionable strategy and manageable ‘theory of change’. Through a combination of group work, independent activities and practical ‘homework’ you will be introduced to the fundamental aspects of strategy for design entrepreneurs.

This event will be held in our award-winning Crab Drawing Studio.

Who is START IT for?

This workshop is for anyone who has a hunch or an existing idea for a project, product, company, organisation or service and is looking to ‘start it’: entrepreneurs, business leaders, parents, directors of non-profits, designers, social change makers, musicians, artists, activists and environmentalists.


During the START IT workshop (and beyond) you will create the following:

  • Mission, Goals and Strategy
  • Target Audience/User Personas
  • ‘Theory of Change’
  • Ideation and Iteration
  • Exploration of project potential
  • Exercises in design usability & rules
  • Project evaluation + review
  • Pitch presentation skills
  • Project preparation


The following will support the format for studio-based studies:

  • Exercises, experiments and projects
  • Lectures and demonstrations
  • Individual and collaborative work
  • In-class discussions, reviews and critiques
  • ‘Homework’ exercises



To be eligible for this workshop you must complete a short application form which we will send you after your Eventbrite registration. Registering on Eventbrite alone does not confirm your place on the programme.

More about AUB outreach

For more information on AUB’s Innovate and Test series of events, please contact the event organiser. We offer a range of workshops and talks, free-of-charge, to the Dorset business community including MAKE IT, specialist inductions and workshops for digital fabrication (such as Vericut simulation for CNC milling, CNC routing, SLS 3D printing) and the DESIGN IT lectures.

We are able to offer these events for free due to the generous support of our European Structural Investment Funding programme. For more information about how AUB could support your Dorset business through funding, facilities or expertise, please visit our industry page.


What are my transport/parking options for getting to and from the event?

Limited parking is available in the car park at the back of campus. Please let the organiser know if you would like a campus map. Alternatively, regular buses run to the universities from Poole and Bournemouth.


How can I contact the organiser with any questions?

Please email Lucy Devall, Innovation Officer [email protected]


Do I have to bring my printed ticket to the event?

This event is open to Dorset businesses. We will be in touch before the event to confirm registration details. You do not need to bring a printed ticket.


Where is the event being held?

On arrival, please go to South House main reception on the Arts University Bournemouth campus.


March 19
9:30 am - 5:00 pm


Arts University Bournemouth (AUB)
01202 533011


Arts University Bournemouth (AUB)
Arts University
Bournemouth, Dorset BH12 5HH United Kingdom
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01202 533011
  • Accelerating Dorset's digital economy
  • Silicon South is an ambitious not-for-profit organisation
  • The best place for digital and creative organisations to thrive
  • Accelerating Dorset's digital economy

  • Silicon South is an ambitious not-for-profit organisation dedicated to accelerating the digital economy in Dorset – one of the fastest growing creative and digital hubs in Europe.

  • We deliver projects, manage investment, nurture new talent, and encourage cross-industry collaboration to make Dorset the best place for digital and creative organisations to thrive.