- This event has passed.
StartUps: Content Marketing and SEO – Hub
June 17 @ 10:00 am - 1:00 pmFree
Are you a startup and want to learn the role of content markering and SEO in your marketing strategy? Are you creating your website or planning to do very soon?
Gaining strong visibility, authority and positions on search engines can feel a bit like putting together a jigsaw puzzle, with many elements needing to work together effectively – and often over many months – to gain you exposure.
In this practical session, we will guide you through good SEO practices and the value of creating a content marketing strategy to help you boost your business’s online profile.
We’ll look at:
- What is SEO and content marketing and their benefits
- Getting started – keyword research
- Structure your website for best results
- The cornerstones of compelling content: copy, audio, video, imagery
- Planning and executing an editorial calendar
- Developing audience personas to improve engagement
In this practical session, we’ll cover all the aspects you should consider when developing a SEO strategy for your business.
We will also talk you through all the European funded startup support on offer at Outset East Dorset.
Outset is a uniquely versatile programme that helps people start up and supports them through the first year in Bournemouth, Christchurch and Poole. At Outset, we know how inspiring the idea of working for yourself can be, but also that managing your own business can sometimes be daunting – that’s why we’re here! We’ve helped over 5000 people just like you to make their dreams come true, by giving them the confidence, knowledge and skills to create thriving businesses. So why not join our flexible, and totally free programme – we can help you every step of the way, from developing the first stages of your idea through to planning and launching your business and beyond.
DORSET BUSINESS GROWTH PROGRAMME
The Dorset Business Growth Partnership is designed to help any Dorset county-based SME become more competitive. Dedicated strands of activity will include pre-start and start-up support, improving companies’ digital capabilities, management and leadership skills and scope for internationalisation. Access to finance will be delivered through grants and loans alongside advice, mentoring, training and events.
The three-year SME Competitiveness programme to be run until March 2020, funded by the European Regional Development Fund, is led by WSX Enterprise and the Dorset Growth Hub with a range of support partners.
The main consortium partners are as follows:
- WSX (Lead partner)
- The Arts Development Company
- Silicon South
- YTKO (incl. Outset & GetSet for Growth)
The Partnership includes the following Local Authorities: North Dorset, Christchurch and East Dorset, Weymouth & Portland, West Dorset, Bournemouth Borough Council (Accountable Body), Borough of Poole, and Dorset County Council.
The beneficiaries of the project are SMEs in the Dorset LEP geographical area from eligible ERDF sectors. The delivery plan has been developed in close consultation with all partners, links to and supports the Dorset LEP ESIF strategy and also addresses the issues identified by the Dorset business community as part of the Dorset LEP ESIF consultation process.