You Are The Media Lunch Club | January
January 31 @ 12:15 pm - 1:45 pm£17.44
You Are The Media is a weekly email, sent every Thursday morning that encourages businesses to own the spaces that are theirs.
The whole focus is to demonstrate the validity of an owned media approach. There are people standing up and making a change that is realistic and not in the realms of Red Bull, Coke etc. where people cannot relate to.
Let us move it up a gear and turn it into a monthly occasion.
This is the definition of becoming the media:
A media company represents the ability to deliver a consistent message to a targeted audience through a preferred channel, in order to inform, enlighten and entertain.
We are at the historic Shelley Theatre this month and Oli is back with his Lunchd box for you. Oli’s lunches are always an added bonus for coming.
There is a community that is growing, why hide behind something that arrives in an in-box.
Stop giving your money to the likes of Google, Facebook and buying lists of strangers. They do not care about the development of your business. Even worse companies who give it the big ‘I AM’ and don’t live by what they tell everybody else to behave.
WHAT WILL BE DIFFERENT FROM EVERY OTHER EVENT ?
People are making a stand by delivering a consistent message to build their audience. Let’s showcase what they are doing and for you to take on board to help you build momentum.
WHAT IS THE JANUARY TOPIC?
HOW TO MAKE AN EARNED MEDIA APPROACH WORK FOR THE AUDIENCE YOU BUILD
Your allies are out there. At the April 2018 You Are The Media Lunch Club, we had a session on owned, earned and paid media. Let’s concentrate on the PR side and what you can do.
When it comes to building your audience, you have to look beyond counting followers and paying for attention, but turning the media into your best friend.
Sunny Bird is our guest this month and has an abundance of knowledge to share.
Sunny was also invited to be the January guest based on her approach to help educate others with the Reaching Millions PR & Publicity Course.
WHY ALWAYS PAY FOR ATTENTION, WHEN PEOPLE CAN PAY YOU ATTENTION.
MAKE AN IMPRESSION, OVER AN IMPRESSION.