Choose Wisely definitely aren’t “confused”.com when it comes to delivering change for 12 million UK consumers.

Plucky, Bournemouth-based challenger comparison website, choose wisely .co.uk has beaten giant
confused.com to the Gamechanger – Consumer Choice Award at the inaugural Lending Awards 2018,
sponsored by Experian.

Credit Strategy’s first ever Lending awards reflect the wide remit of different players from across both
personal and business finance markets. Being the only awards in the UK to connect the consumer,
residential and business lending industries, hopeful entrants convened in buzzing anticipation at the
Hilton Hotel, Bankside, London for the evening on Thursday 8th November.

Hosted by celebrity comedian Miles Jupp, the awards consisted of over 120 shortlisted entries,
comprising of over 70 companies across 33 categories. choose wisely .co.uk came out successor in
their category, receiving particular mention for their constant innovation, described to be at a level not
seen before in this space.

choose wisely .co.uk is a personal finance price comparison site, aimed at helping the 12 million UK
consumers currently being excluded from mainstream money and banking products because of their
credit score. For these people price comparison isn’t just a nice, thrifty way of saving a few quid. It’s
about financial inclusion. It’s about access to basic personal finance products.

Often in need of credit products to tide them over until their next pay cheque, the non-standard
consumers are championed by choose wisley .co.uk by creating a safe alternative to the dark
predatory corners of the of the internet, riddled with scams and broker fees.

Tara Flynn, COO and co-founder comments:
“ To be recognised by the industry as a force delivering real change for the consumer is brilliant. The
rebrand of our website launched in March, not just established it as the most recognisable and
useable comparison site in the personal finance space, but provided the platform to spearhead the
nation’s effort to bring financial inclusion to every corner of this great land.”

Thrilled with the win Marc Biles, CEO and co-founder added:
“ We’re not just changing the game, we’re on a mission to change society. We’re extremely
passionate, we care about people, and we’re using the design and engineering know-how combined
with our product knowledge to empower those members of our communities who need it most. For
people choosewisely.co.uk is transformational, and we’re incredibly proud to now know that Credit
Strategy feels the same way.”

Choose Wisely’s mission to bring money to the many is not only a case of helping customers to get
accepted for the credit they need, but to give them the priceless tools to keep control of their money
for them and their family’s future- the ultimate measure of financial success.

The representatives at Choose Wisely were elated to return to the rest of the team in Bournemouth
with the winner’s trophy and the recognition as a Gamechanger, which will serve as a reminder of why
they began their mission in the first place.

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  • Accelerating Dorset's digital economy

  • Silicon South is an ambitious not-for-profit organisation dedicated to accelerating the digital economy in Dorset – one of the fastest growing creative and digital hubs in Europe.

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