Niche spells success for local agency

One of the largest social media agencies on the south coast is celebrating its third birthday and believes its success is due to specialising solely in one area of expertise. South Coast Social was set up as a social media agency exclusively for businesses that are focused on growth and expansion.

Founder Clare Groombridge explains why she felt that specialising was the way to go: “I always knew there was a gap in the market for what we do – social media is an area where so many businesses struggle due to a lack of expertise in-house. I’ve always been massively passionate about the possibilities an excellent social media marketing strategy can provide a brand with, and I knew the potential was there to grow a successful specialist agency, back at a time when purely social media agencies, as opposed to full service marketing agencies, weren’t really a ‘thing’.” 

According to data from, “the top three content priorities for social marketers are misaligned with consumer preferences. Marketers are focused on posts that teach (61%), tell a story (58%), and inspire (53%), while consumers are looking for discounts and sales (73%), posts that showcase new products and services (60%), and posts that teach them something (59%).” Developing content that really engages with customers can prove challenging for businesses who have no experience or knowledge about what works. That’s where using specialists with extensive expertise becomes essential for growth.

South Coast Social continues to attract high profile clients from across the UK and the team is currently expanding to deliver its exemplary customer service to over 40 businesses needing specialist support by helping them to generate sales, achieve wide scale brand awareness and drive footfall through both organic and paid social media campaigns.

Groombridge says that the team’s mission is to really ‘get under the skin’ of their clients to understand their needs: “We know that brands trust us with their online image and also often a quite significant social media advertising budget and we take that very seriously. We’ve worked very hard to earn our reputation as being the experts in our field and we’re very proud of it.”

To find out more about South Coast Social, visit

  • Accelerating Dorset's digital economy
  • Silicon South is an ambitious not-for-profit organisation
  • The best place for digital and creative organisations to thrive
  • Accelerating Dorset's digital economy

  • Silicon South is an ambitious not-for-profit organisation dedicated to accelerating the digital economy in Dorset – one of the fastest growing creative and digital hubs in Europe.

  • We deliver projects, manage investment, nurture new talent, and encourage cross-industry collaboration to make Dorset the best place for digital and creative organisations to thrive.